Road to
Riyadh
The Official Digital Runway to
Experts Live Saudi
About the Series
Thirteen weeks.
One destination.
Road to Riyadh is a structured 13-week digital programme that builds the Microsoft community across Saudi Arabia, the UAE, and the wider Gulf region — session by session — before converging at Experts Live Saudi in Riyadh on 5–6 October 2026.
Produced by ImpactEra in collaboration with the Experts Live Saudi community, each Thursday session is designed to deliver genuine practitioner value: deep technical content, regional speakers, real customer stories, and direct access to Microsoft subject matter experts.
What to Expect
- Expert-led sessions on AI, Copilot, Azure, Security, and Microsoft Fabric
- Regional MVPs, Microsoft speakers, and enterprise customer advocates
- Speaker spotlight conversations ahead of the Riyadh event
- Real-world case studies and live deployment stories from the Gulf
- AMA sessions with confirmed Experts Live Saudi speakers
- Replays and session recordings available after each broadcast
- All sessions delivered live via Microsoft Teams — free to attend
From the Organisers
Built by the community.
For the community.
The Microsoft community in Saudi Arabia and across the Gulf is ready for a dedicated platform — one that builds in public, showcases real customer stories, and earns trust long before any event badge is printed. Road to Riyadh is exactly that. We are not announcing a conference; we are building a movement.
ImpactEra exists to orchestrate capability ecosystems — not simply deliver training. Road to Riyadh is our proof of concept at scale: 13 weeks of structured content, genuine community building, and measurable demand generation that culminates in Riyadh. This is the ImpactEra Event Amplification Model in its first full deployment.
The Programme
Four phases.
Deliberate progression.
The series moves through four distinct phases — from community launch and AI foundations, through technical depth and thought leadership, to a conversion finale that drives registrations for the in-person Riyadh event.
July 2026 — Four sessions. Establish the digital runway, build the initial audience, and set the tone for what Microsoft AI looks like in practice across the Gulf. Every session plants a flag and invites the community in.
August 2026 — Four sessions. Go deep on the platforms that matter. This phase earns credibility with practitioners and architects — delivering content that practitioners, solutions architects, and infrastructure leads actively seek out.
September 2026 — Four sessions. This phase moves from learning to proof. Enterprise buyers, Microsoft teams, and sponsors need to see outcomes. Customer stories and session previews make Experts Live Saudi the undeniable regional moment.
1 October 2026 — The runway ends. Three to five confirmed Riyadh speakers. Rapid-fire format. Live Q&A. The single most important session of the series — where the digital runway becomes the launch pad for Riyadh.
Complete Schedule
All 13 sessions
at a glance
Riyadh, Saudi Arabia
How We Deliver
The execution
behind every session
Each session is anchored by credible voices from the Microsoft community and the region.
- Microsoft MVPs and MCTs from Saudi Arabia and the UAE
- Microsoft product speakers across Copilot, Fabric, and Security
- Enterprise customers sharing real deployment stories
- Global Experts Live community speakers
Each session generates a full content package — distributed across channels throughout the week.
- Live webinar recording and replay
- LinkedIn posts from both speaker and host
- 60-second short-form video clip
- Branded quote card for social distribution
- Email snippet for partner and community newsletters
A consistent weekly rhythm keeps the series visible and builds audience momentum session over session.
- Monday: Speaker announcement
- Wednesday: Session reminder
- Thursday morning: Final registration push
- Friday: Replay and session highlight
- Weekend: Clip and quote card redistribution
Road to Riyadh is positioned as the official digital runway — not a promotional webinar series.
- Sponsorable and co-branded with Microsoft partner ecosystem
- Replicable model for Experts Live UAE, Africa, and ASEAN
- Direct pipeline to in-person Riyadh registrations
- Credibility asset for ImpactEra's event amplification practice
The Destination
Experts Live Saudi
Riyadh, October 2026
Road to Riyadh builds to Experts Live Saudi — the premier Microsoft community conference in the Kingdom. With a global track record spanning 15 years and events across 12 countries, Experts Live is where Microsoft MVPs, MCTs, engineers, and decision-makers converge for one day of deep-dive sessions, live demos, and lasting connections.
Abdulrahman University
Security Architects · Microsoft Partners
Business Decision Makers
Join the
runway
Thirteen Thursdays of expert-led content on the technologies shaping the Microsoft ecosystem across the Gulf. Free to attend. Unmissable.
Register Now — FreeDelivered via Microsoft Teams · Managed via Microsoft Forms