Empowering sales professionals for the digital era

The Asia Pacific Sales & Marketing Academy (APACSMA) is an award-winning Sales E-University and Sales Enablement Advisory organisation. Learn through ImpactEra, a Microsoft Global Training Partner, and build sales skills that deliver measurable results.

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Sales professionals learning with APACSMA

Why APACSMA?

APACSMA simplifies sales processes, strengthens customer-focused selling and supports sustainable revenue growth, with a focus on ethical selling, digital transformation and measurable business outcomes.

Globally recognised excellence

Recognised across Asia-Pacific for its contribution to sales education, including acknowledgment as one of the Global Top Virtual Sales Training Companies and multiple excellence awards in corporate learning and leadership development.

Partnerships and professional networks

Affiliations with respected sales and professional organisations give learners access to internationally aligned standards, qualifications and best practices.

Business-focused learning

Programs improve performance, customer engagement and productivity, and favour practical application over theory.

The leaders behind the partnership

APACSMA and ImpactEra are guided by founders who share one belief: lasting results come from connecting people, technology and customer-focused learning.

CEO & Founder

Zeenath Kuraisha

Asia Pacific Sales & Marketing Academy (APACSMA)

Zeenath leads APACSMA, the award-winning Sales E-University and Sales Enablement Advisory organisation. Her focus is on strategic, customer-focused sales education that simplifies sales processes, strengthens client relationships and turns learning into measurable business results.

Driving business growth through strategic customer focused sales education, practices and strong client relationships creating lasting value and meaningful impact.

Sales educationSales enablementClient relationships

Founder & Impact Maker

Zafarullah Hashim

ImpactEra, Microsoft Global Training Partner

Zafarullah leads ImpactEra, the transformation partner that helps organisations move from curiosity about AI to confident, measurable results. He brings people, technology and purpose together through Microsoft-aligned training and Microsoft 365 and Copilot enablement.

Driving meaningful change by connecting people, technology, and purpose to create lasting impact and business value.

AI transformationMicrosoft enablementBusiness value

Together, APACSMA's sales expertise and ImpactEra's Microsoft-aligned training give professionals and organisations one trusted path to future-ready skills.

Role-based sales certifications

Learning pathways built for the way each sales role actually works.

Sales professionalsCustomer teamsLeaders

Business Development Professionals

SDRs and BDRs

Digital and Virtual Sales Professionals

Pre-Sales Engineers

Sales Operations Specialists

Account Managers

Customer Success Teams

Business Transformation Leaders

Sales Managers

Revenue Leaders

AI for SalesRevenue LeadershipAdvanced Relationship IntelligenceStrategic ThinkingNegotiation and InfluenceDigital Selling ExcellenceCustomer Success ManagementSales Leadership and Management

Services and solutions

From transforming your go-to-market approach to measuring team capability, APACSMA supports organisations at every stage.

Sales transformation and enablement

Revenue Enablement Services
Partner Enablement Solutions
Go-to-Market Transformation Support
Sales Process Optimisation
Sales Academy Setup and Administration
Corporate Learning Program Design

Assessments and advisory

Sales Mindset Assessments
Sales Skills and Competency Assessments
Leadership Assessments
Sales Effectiveness Audits
Organisational Capability Reviews

About ImpactEra

ImpactEra is a transformation partner that helps organisations move from curiosity about AI to confident, measurable results. Through Microsoft-aligned training and Microsoft 365 and Copilot enablement, we help teams adopt future-ready ways of working.

Through the partnership between ImpactEra and APACSMA, learners and organisations gain access to internationally recognised sales education, practical certifications and transformation-focused learning that prepares professionals for the future of work.

Microsoft Global Training PartnerUAESingaporeSri Lanka

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Microsoft learning and adoption platform

Turn Microsoft licenses into skilled, confident teams

ENAIBLER by ImpactEra brings training, guidance and reporting for Copilot, Microsoft 365, Teams and Windows into one branded portal, so every person knows where to learn and every leader can see progress.

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Centralized course library

All your Microsoft learning in one organized place.

Flexible content channels

Base, custom and extended libraries, shown to the right audience.

Role-based experience

Guidance for learners, administrators and content creators.

Operational visibility

Dashboards, reports and admin controls to follow adoption.

Content creation control

Build and scale your own internal learning experiences.

Microsoft skills covered:CopilotMicrosoft 365 AppsOffice 365TeamsWindows

One platform, built for everyone who touches learning

Learn practical Microsoft skills in one place

Find the right course quickly and follow guidance shaped for your role, so new skills become daily habits.

Browse a single, organized course library
Follow role-specific learning guidance
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Stay in control of publishing, delivery and oversight

Manage the portal from one place and keep a clear view of how learning is being used.

Admin controls for publishing and delivery
Dashboards and reports on adoption
Guidance for every user group

Create learning that sounds like your organization

Build and manage internal courses alongside the base library, and extend them as needs grow.

Build and manage your own learning content
Work across base, custom and extended libraries
Scale internal training without extra tools

Support Microsoft adoption with evidence, not guesswork

Get a structured digital learning environment and the visibility to guide rollouts with confidence.

A structured environment for digital learning
Reporting that shows where support is needed
Consistent rollout of Microsoft tools

Discover

Find the right Microsoft topic in an organized library.

Learn

Follow role-based courses and short training videos.

Apply

Use Copilot, Teams and Microsoft 365 in daily work.

Measure

Track progress with dashboards and reports.

Book an ENAIBLER demo

Awards and recognitions

Industry bodies and media across the region have recognised APACSMA's work in sales education and enablement.

Selling Power Top 20 Virtual Sales Training Companies 2022

Ready to build high-performing sales teams?

Whether you want to advance your own sales career or improve sales performance across your organisation, explore APACSMA programs through ImpactEra and start your transformation today.

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