FY27 isn't an update to CSP payouts — it's a behavioral redesign of the whole partner ecosystem. Growth over movement. Strategic workloads over generic cloud. Net-new customers over recycled ones. We built the operating system that turns that redesign into revenue.
Read together, FY27's mechanics point the same way: Microsoft is no longer paying for licenses moved. It's paying for growth engineered.
The largest incentives are now tied to year-over-year expansion, not deal volume. Growth Margin introduces deal-level monetization intelligence — Microsoft can see, and reward, how a deal was structured, not just that it closed.
Copilot, AI, Data, and Security carry the highest payouts in the model. Azure AI/Data tiers reach up to 12% — a multiple of what generic consumption pays.
The Customer Change Program penalizes partners for winning customers away from other partners, and rewards genuine net-new ecosystem growth instead.
Co-op has been redesigned around demand generation — 50% of allocation. Marketing maturity is no longer a nice-to-have; it's a direct revenue driver.
Eligibility validation, deal structuring, tenant-level thinking. This isn't "sell licenses" anymore — it's orchestrating growth systems across a customer base.
The incentive structure rewards capabilities that most CSP partners simply don't have in-house yet.
We're not a training company. We're the growth operating system for Microsoft partners.
Every program we run sits on one of four layers — each aligned to a specific FY27 incentive lever.
Generate qualified pipeline through funded, structured campaigns rather than one-off activity.
Structure deals correctly from the outset so the margin the incentive rewards is actually captured. Indirect Resellers run Conversion through Growth Accelerator and workload attach instead — see the eligibility note below.
Drive seat and workload growth inside the existing customer base — the cheapest growth available.
Move customers onto AI, Copilot, Data, and Security — where the highest payouts live.
The four layers above assume you already know which account, which workload, which deal. ASPX — AI Business Solutions & Security Insights in Partner Center — is the data layer underneath all of them: usage, licensing, renewals and incentive eligibility in one view, so targeting isn't guesswork.
Each program is built to plug directly into a specific FY27 incentive lever — from your first engagement with us to your most sophisticated deal desk.
Each solution area gets its own path from where a customer sits today to where the incentive value is highest.
This is the part most partners never see clearly: which of our programs feeds which line item in the FY27 incentive structure.
Growth Margin is only available to partners transacting Direct with Microsoft or as a Distributor. If you're an Indirect Reseller transacting through a Disti, Growth Margin isn't in your incentive stack — your Conversion lever runs through Growth Accelerator and strategic workload attach instead. Check the "Who it applies to" column below before you lead with a Growth Margin pitch.
| Program | Primary lever | What it protects or unlocks | Who it applies to |
|---|---|---|---|
| CSP Growth Engine Bootcamp | Growth MarginCCP | Baseline fluency across every incentive line, plus the deal hygiene that avoids CCP penalties. | All partners (Growth Margin module: Direct/Disti) |
| AI & Copilot Revenue Accelerator | Strategic AcceleratorGrowth Accelerator | Positions Copilot and Security as business outcomes — the highest-paying workload category. | All partners |
| Azure AI & Data Growth Factory | Azure AI/Data — up to 12% | Engineers ACR growth specifically toward the top incentive tier. | All partners |
| Dynamics 365 Expansion Playbook | Growth Accelerator | Seat and module expansion inside accounts partners already own. | All partners |
| Co-op ROI Engine | Co-op — 50% Demand Gen | Converts unused or misallocated Co-op into funded, compliant demand generation, targeted using ASPX. | All partners |
| Partner Capability & AI Readiness | Co-op — 10% Capability | Meets Solution Partner designation requirements while building internal AI fluency. | All partners |
| Deal Structuring & Growth Margin Lab | Growth Margin | Where deals are shaped so the margin the incentive rewards is actually captured, not left on the table. | Direct / Disti only |
An illustrative 12-month cadence — adjusted to your fiscal calendar, current designation, and where you're already strong.
Not training outcomes. Revenue outcomes.
Bootcamps, accelerators, and certifications — sold and delivered as standalone engagements.
Campaigns, workshops, and GTM execution paid for through your existing Co-op allocation.
Outcome-based fees tied to a percentage of the uplift we help you generate from deals and pipeline.
We help Microsoft CSP partners design, fund, and execute growth across Modern Work, Azure, and Business Applications — maximizing incentives, accelerating AI adoption, and driving measurable revenue outcomes.